Even with increased use of social media and the Internet at large, business cards still remain a relevant means of marketing for any company or start up. There are various ways of marketing and the power of business cards lies in the one-on-one interaction between the member of the company and a potential client. Business cards contain personal and company contact details, making them very effective for marketing. Just like any design work, there are professionals in the field of business card designs. There are guidelines followed for professional design and some focus on the type of company to determine the choice of color for the business card.
Different colors signify different actions and qualities. White, for instance, is known to signify peace while red means danger. In design work, all colors have a different meaning in the corporate world. White will be used to portray fairness and neutrality while blue while on the other hand means trust and signifies good qualities. If you’ve noticed most financial institutions have different shades of blue and white. It is never a coincidence; they try to express what they represent with the colors they use. The same rules apply to business card design, a well-designed business card should have company colors and the colors should send a message of what the company represents.
Hiring a professional designer to create business cards for your company isn’t expensive. There are a lot of freelance designers online that offer the services for as low as $3. Business card design could seem not that important at the moment, but it is proven that the color selection and design of the card could directly influence the success of your company, especially with the people you interact with. It is always good to send the right message. Let the card portray who you are as a company.
If you believe you have an eye for design, you can do your own business card design. Furthermore, there is a lot of resources online that offer free mock-ups and templates that can be customized and used freely. Make sure your calling card is simple, professional and shows what your company is all about. Contact information like telephone numbers, email address, company web site link and social media links should be included on the business card. It is the simple things that seem irrelevant that always make the most difference. Give your business or start up a boost with a professional business card today.