A promotional video as evident from the name is a video designed to promote or advertise a product, an event, an idea or an entire business. This 3 to 4 minutes video is aimed at providing the maximum information about any of the following to the viewers. These are then used as a part of a social media campaign or as publicity tool to attract as many customers to the promoted concept as it possibly can. These promotional videos, however hold a greater advantage over the TV commercials as they can be made viral for free to the target audience via search engines, emails and video sharing sites with the most prominent being YouTube.
Promotional video production if appropriately planned can help you design a video tirelessly and within the budget that will become a valuable marketing tool for the advertisement of your business. The first and the foremost step for any promotional video is to be sure about your goals. It is very important to ponder over a few things before you start with the production and this includes the targeted audience, the tone of your video and what to do you really want your audience to do once they view it.
Setting an appropriate budget is the next task. Assistance from a professional promotional video production company is the most appropriate thing to do here. There are numberless companies who work with various businesses and develop very promising videos and help in its distribution as well. When you are in the pre-production phase of your video, things that needs your utmost consideration includes how the video will look and sound; this is further accompanied of the script writing and the mapping of each frame of the video. What will be the theme of the video, who will be the spokesman and what footage should be captured are the things that needs a timely reflection.
Shooting your promotional video will no longer bother you since you have a well organized and developed plan. Working with a professional in this field will make it easier and unchallenging. Make sure your video is no longer than four minutes and has variety of angels, shots and perspective to make it more interesting and eye-catching. Editing is one of the most influential step of promotional video production and with a sound plan, editing will only be a matter of a couple of hours. Video editing tutorials can help you a great deal with adding suitable titles, music and images to your promotional video.
Next comes posting your prepared video to the sites where it will cast a bigger impact. The first and the obvious place is the website of the company you are working for. Another alternate is to post your video on the YouTube and then embed the YouTube video on your website. Once it is on the internet, sharing is not a big deal. O make sure your video is viewed by as many people as possible, post it on various video sharing sites, publicize it on the iTunes as well as email it to all your friends and colleagues.