It’s essential to understand that the design and the layout of your website will have a direct impact on your sales. Everyone does not have a budget for a custom web design. What you need is a little understanding of your audience, some amount of creativity and search skills where you will be able to implement the best design scheme. There are many ways in which audience will be attracted towards the web designing where the interest level of the end user should be increased that will ultimately result in business profit.
Think like the audience
Interesting and creative web design work starts with an understanding of who is your audience. You must be familiar with your target market and understand how they will respond to it, so this is crucial if you want to pick typefaces, colors, symbols, images, etc. You should know the age , gender and interest of the end user visiting your website.
Selection of colors
Website design has immense capability to create the desire in a visitor to read the content. Thus, it has to be impactful. Thus, selection of colors has to be precise as the primary colors will help in setting the overall touch of the page and secondary colors must be in harmony with the primary color and too much contrast should not be used. For prominence the third color should be used as a highlighter for revealing the main theme in harmony to the other two colors.